Hi👋! I'm Priyanka,
Success Catalyst.

Research-led🔍 product marketer who connects customers with their favorite B2B tech products.

Bringing success📈to customers, cross-functional teams, company, and causes is my Ikigai.

5 years of marketing experience across digital, content, and product marketing
Worked at B2B SaaS, tech, and service companies
Knack for GTM strategy, execution, and alignment
Set up marketing processes from scratch for 2 organizations
Ex-people leader for a digital marketing team of 5
Led 1 product launch from end to end
Spearheaded strategy and messaging for 15+ products
Built sales enablement and customer-facing material from blogs, 1-Pagers and solution briefs to sales training presentations

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Featured Work👩‍💻

Intel-VMware Chip-to-cloud Solution Blog Article

✍️ Content Writing

🚀 Product Launch

Announcing the promising results from a proof-of-concept study done by VMware and Intel's technology partner for the upcoming VMware-Intel Chip-to-Cloud Solution launch.

End User Computing Solution Suite Thought Leadership Article

✍️ Content Writing

🤔 Thought Leadership

Interviewed the VP of Product Marketing, EUC to discuss the current customer requirements for this category of products and published a Q&A format blog

End-to-end Product Launch of Digital Transformation Services

🚀 Product Launch

📑 Content Strategy

🚛 GTM Strategy

🧭 Positioning, Messaging

Led the goal planning, research, positioning, messaging, GTM strategy, and execution of this 6-month launch which led to 500% increase in organic leads and acquisition of 5 major customers within 2 months of launch.

MaxMobility Website Revamp

🪪 Segmentation

📣Use Case Messaging

Grouped product and service offerings into use cases for different customer segments and led the entire design, website content, and sitemap creation process for the website.

Go-to-market Strategy for the Data Science Summit

🚛 GTM Strategy

📑 Content Strategy

Strategized and executed a go-to-market strategy for the 8th International Sata Science Summit which was going virtual for the first time and received 3000+ sign-ups for the event

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Mitul Das,

CEO of Urs Digitally

“What makes Priyanka different is her achiever and leader mindset and topped up with pragmatic innovation she helped us in defining a structure for our GTM plans. I am sure her global exposure and constant hunger to innovate will transition her as as a Digital Leader in the days to come"

Anupama Ahir,

Copywriter at Pixel Fox Studios

"Priyanka is highly focused and has a perfectionist streak about her. She's not in the least bit hesitant about venturing into new things and learning new ways to improve and make processes more efficient. Having worked together over different projects, I can vouch for her flair for brand marketing strategy, creative solutions, communication, content marketing and self-motivated attitude. She's a wonderful person to collaborate with."

Vicky Qiu,

Classmate at USC Marshall

“Few people bring the same level of devotion and effort that Priyanka displays in all aspects of her work. She always brings forth new ideas, encourages lively discussions, and has a keen eye for details during the final review of all deliverables. I am immensely grateful that we were part of the same core team at USC Marshall because her drive and spirit were contagious and inspired those around her.”

*Testimonials from