Jenga Foundation
Lego Foundation
Shaky GTM Foundation
Solid GTM Foundation
Too many Ideal Customer Profiles
Few High-Paying & Loyal Ideal Customer Profiles
Value Unclear Or Misunderstood By Prospects
Clear Differentiation That Prospects Understand Immediately & Customers Care About
Undefined Way To Communicate The Value Among Product, Marketing, Sales, and Demand Gen
All Teams Tell The Same Convincing Story
Too Many Communication Channels
Too Many Disjointed Tactics
Few High-Performing, High-Intent Communication Channels
Few Well-Experimented, A/B Tested Tactics
Outcomes I've Shipped👩💻
Cadu Souza
COO of Pactto
"Priyanka stands out for her ability to uncover customer needs through thoughtful research and secondary data collection. She transforms this data into clear, actionable insights that simplify decision-making. Additionally, she has a strong talent for crafting communication that conveys messages that truly resonate with the audience."
Mitul Das,
CEO of Urs Digitally
“What makes Priyanka different is her achiever and leader mindset and topped up with pragmatic innovation she helped us in defining a structure for our GTM plans. I am sure her global exposure and constant hunger to innovate will transition her as as a Digital Leader in the days to come"
Vicky Qiu,
Classmate at USC Marshall
“Few people bring the same level of devotion and effort that Priyanka displays in all aspects of her work. She always brings forth new ideas, encourages lively discussions, and has a keen eye for details during the final review of all deliverables. I am immensely grateful that we were part of the same core team at USC Marshall because her drive and spirit were contagious and inspired those around her.”
*Testimonials from
Hi! I'm Priyanka.
I'm a product marketer who helps early to growth-stage B2B SaaS companies find the wobbly blocks in their go-to-market and rebuild them into a clear path to revenue.
By thinking from the end user's perspective, I solve for meaningful change, not just delivery.
This philosophy shapes my guiding questions in every project:
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How are we truly helping the customer?
Not just helping them understand the product but helping them SOLVE what's holding them back.
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How can I enable cross-functional teams keeping their goals, pain points, constraints, and systems in mind?
Not just give them a bunch of documents with heavy text but make product marketing insights easy to include in their day-to-day workflow.
These question have shaped how I've approached GTM strategy and execution across 4+ years working in product marketing, demand gen, and content. Whether that was building category awareness from scratch during COVID or cutting sales information lookup time by 50% at VMware.
If you're looking for someone to help you figure out what's slowing your GTM down and build the foundation to fix it, let's talk.
How I Fix The Wobbly
Jenga Block In A GTM Plan
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