Bulgani Pitch Deck
As a Brand Strategist at Pixel Fox Studios, a digital marketing and video production agency, my main goal was to research and create compelling social media strategies for prospective clients in order to acquire them.
​
One of the prospective clients, Bulgani, was in the automobile industry and needed a positioning and social media strategy.
​
I created a pitch deck after conducting extensive market and competitor research, adding compelling storytelling to the mix.
​
*The brand was since renamed BGauss
Target Personas
Bulgani's CEO
Bulgani's CMO
My Managers
The Work
Researching the market
-
Conducted PESTLE analysis using online reports and tools such as SEMRush, Buzzsumo, and SimilarWeb
-
Sent out surveys to 270 respondents asking about their awareness of and preference for e-motorcycles and analyzed the results
-
The biggest insight was that it was important to first educate the market about e-motorcycles and that a community mindset is what brought about brand credibility and loyalty
Creating the story
-
After understanding that most of the demographic surveyed felt that they were not living a good life, the positioning of 'charging up your lifestyle' with Bulgani emerged since it elimiated the hassle of public transport
Adding campaign elements
-
'Charge up your lifestyle' became the main campaign as well
-
Suggested multiple activities such as vox pops, green drives, brand story and more for brand building
-
Shared ideas for teaser, launch, and post launch stages of the digital campaign such as social media teaser posts, launch video, community events, and more
The Impact
Acquired Bulgani for video production projects
-
After presenting the first time, received feedback and worked on the customer's needs
-
As a result, Bulgani signed a contract with Pixel Fox Studios and became a major client, thus impacting revenue positively
