Meta New Product Development Project
Meta sponsored a case competition hosted by the Graduate Marketing Association of USC Marshall School of Business. I participated in the competition along with a team of 4 other business students.
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The challenge was to find a way to attract the current Gen Z to Meta's platforms, Facebook, WhatsApp, and Instagram. Our team decided to create an app on the mobile and the Metaverse that would allow Gen Z to form communities and have shared online experiences with friends.
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I created the app UI mock ups and the features and calculated the market diffusion per year using the bass model. I also designed the presentation and gave a product walkthrough during the competition.
Target Personas
Gen Z
Meta's Product Strategy and Ops Managers
The Work
Understanding Gen Z
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Read reports online and observed Gen Z behaviour on Meta platforms
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Found the need for authenticity and to connect with one another no matter where in the world two people might be
Deciding the features
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Kept DEI as a common basis to promote an inclusive environment
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Used the RICE method to decide on the features to be added in this first version of the app
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Predicted the user experience on the app and created natural progressions of features
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Designed the mock-ups using Photoshop
Predicting diffusion
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Used bass model and similar technological advancements as the basis for the diffusion rate
The Impact
Ranked third in the case competition
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Received praise especially for the product mock-ups and walkthrough which landed us the third place in the case competition
