I cross-functionally collaborated with Intel marketing team, external vendors, and product management to create 10+ sales enablement material within a month for the integration launch of Intel vPro-Workspace ONE chip-to-cloud solution.

As a proactive way of re-introducing thought leadership into the VMware EUC blog, I interviewed VP of Product Marketing, Renu Upadhyay on the current state of End User Computing as per customers.

To help the sales team give faster responses to customers on old Workspace ONE SKUs about the new SKU updates, I created a old-new SKU mapper using spreadsheet modelling. All the sales rep had to do is check box the old SKU the customer was on and the features they required and the model would provide a new SKU and add-on suggestions. This reduced look-up time by 50%.

Since the MaxMobility website was 10+ years old, I initiated a revamp and designed the wireframes, sitemap, and layouts and developed the website content plan. It is now the 4th organic result on Google for relevant keywords.

To launch UrsDigitally, a digital marketing agency's digital transformation services in partnership with a B2B enterprise mobility company, MaxMobility, I led a digital marketing team through the launch which resulted in a 500% increase in organic ToFu leads through the website.

In order to provide clarity to the marketing team about the month-to-month content plan, I created a content strategy template that involved the goal for the month, the content type, channel and topic mapped to each stage of the sales pipeline, and the success metrics to be achieved. This template increased content production speed by 2x and led to 500% increase in organic leads.

When NASSCOM and the Data Science Foundation approached the digital marketing agency for which I was a Marketing Head, UrsDigitally, as their digital partner for a digital campaign to bring in registrations, I led the effort that resulted in 1000+ sign-ups within a month and closed off registrations earlier than expected due to an overwhelming response.

The goal here was to acquire Bulgani, an e-bike company, as a customer for the agency Pixel Fox Studios. I conducted market research on the customer and competitors and created a positioning and social media strategy deck that helped bring this customer on board for video production and photography projects. Guess what? We acquired the customer!

Headspace is a really cool company that has marketed itself brilliantly. I took up the challenge for my CMO on Shareholder Value class during business school to research the company and provide recommendations on what can be improved.

As part of this project, I delved deep into conjoint analysis, customer lifetime value calculations, and market research to find the product-market fit for a new product suggestion for Disney's ESPN.

Meta wanted us to find a way to attract Gen-Z. After speaking to the Gen-Z audience, we created a new Metaverse app that completely re-visualized interactions online.

As a way to improve market research capabilities, I conducted secondary research on the Azure VMware Solution that prompted the creation of a customer review template.