VMware End User Computing Thought Leadership Blog
The VMware EUC blog is a great source of knowledge on the goings-on of the end-user computing industry, but most of the content is very focused on the products and their features. However, in today's SaaS industry, thought leadership is the prime way to establish credibility and customer-centricity.
Since the EUC blog was scarce on such articles, I interviewed Renu Upadhyay, the VP of Product Marketing for End User Computing and wrote a thought leadership article based on her knowledge of the EUC industry.
Target Personas
_edited.jpg)
The Work
Understanding the EUC Industry
-
Read VMware articles, reports and external company articles online to understand the current state of the industry
Finding the Message
-
Prepared interview questions based on the research landing on the message of 'current customer needs in the EUC industry'
-
Spoke to Jack Madden, editor of the VMware EUC blog, to understand the kind of content being posted, what customers were saying, and the quality of the interview questions prepared
-
Ran the approved questions by Renu Upadhyay and conducted the interview
The Impact
Re-introduction of thought leadership on the VMware EUC Blog
-
The article showcased VMware's pulse on industry and customer trends, thus establishing the EUC team as one of the experts in the industry
