VMware Workspace ONE-Intel vPro Integration Feature Launch
Intel vPro and Workspace ONE collaborated to create an endpoint management feature that allowed IT admins to remotely access organization devices for security updates, repairs, and troubleshooting.
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To enable sales reps to communicate the value of the integration, I created sales enablement and customer-facing assets for the go-to-market plan.
Target Personas
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The Work
Sales Enablement Asset Creation
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Created 10+ sales enablement assets within a month including sales card, solution brief, partner deck, sales training deck, email templates, call scripts, and more
Cross-Functional Collaboration with Internal and External Teams
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Collaborated with product management and product marketing to understand the product and customer better
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Discussed the go-to-market plan and progress updates with internal product marketing and external Intel marketing teams
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Coordinated with video production and technology partner agencies for explainer video and proof-of-concept report
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Managed communication with VMware on VMware and EUC Blog team to publish feature update article
The Impact
Customer Engagement through published blog and enablement materials
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Created an article on the Principled Technologies study based on the proof of concept of the integration, creating meaningful customer engagement and building trust on the feature
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Helped sales reps convey the benefits of the feature using use-case based messaging
